Textual Analysis – The Next Steps

It is very important for everyone to review their progress in textual analysis. You are about to embark on an Assessment for Learning unit where you will:
a) Find out more about how your work will be assessed
b) Identify both good practice and become more critical in identifying how work can be improved
c) Critically reflect upon your own work and make changes in your approach to boost your attainment.

You need to:
1) Watch the exam text again
2) Read through the assessment criteria (blue sheets) and identify what skills / standards are required (you should all be aiming for Levels 3 and 4)
3) Make sure you understand the three different assessment objects and understand what they actually mean by these terms a) Explanation, analysis and argument b)Use of example c) Use of terminology
4) Using the stimulus material provided by SO analyse the strengths and areas for improvement in both essays
5) Award marks and be prepared to justify your judgements making specific references to the mark scheme
Following this discussion, and following further analysis of good practice you will:
a) Be expected to redraft your orginal attempt in order to put into practice “good practice”
b) Sit another mock exam on textual analysis AND film institution the week before the Christmas hols.
Please note – you will be receiving your marked scripts early next week as we are currently identifying anyone who needs to attend booster classes in advance of the exam.

VERY IMPORTANT – our departmental blog – www.heworth.mediastudies.blogspot.com is packed with very useful revision materials and this is regularly updated so make sure you use it!!!!!!

Please remember – this is a very large class but teaching staff in Media Studies are very keen to support you in the run up to the exam and with your coursework. Always ask questions and seek out feedback if you are unsure how to make progress.

Many thanks
EH, GW, SO

Film Industry Essay

For next Tuesday's lesson...

How significant have convergence, synergy and vertical integration been in the development of Sony and its ability to produce, promote and distribute films? Make reference to Spider-Man and your own choice of recent release. You must consider DVD and BluRay as product too - note the role Sony played in the development of BluRay technology.

Start by saying that vertical integration (which you'll need to define) has allowed Sony to use synergy and convergence in its production, promotion and distribution/exhibtion of films.

As well as your own research, use the following:

http://heworthmediastudies.blogspot.com/2010/04/as-film-industry-hollywood-model.html

http://heworthmediastudies.blogspot.com/2010/04/as-film-industry-sony-hollywood-model.html

http://heworthmediastudies.blogspot.com/2010/04/convergence-and-british-film-industry-i.html

http://www.guardian.co.uk/music/musicblog/2011/nov/17/music-universal-emi-buyout?INTCMP=SRCH

http://www.guardian.co.uk/business/2011/nov/11/emi-sold-to-universal-and-sony?INTCMP=SRCH

See if you can find anything about Sony's use of viral marketing - google the movie 2012 (the Wikipedia site is good for this) or The Girl with the Dragon Tattoo (but make sure you get the right version, not the original Swedish one!)

Year 12 Textual Analysis: The representation of Gender in Doctor Who

Read the two essay responses very carefully. Answer the following questions:
1. Compare and contrast the two introductions. Which one do you think is more effective? Why?
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2. Look at how each candidate uses PEE. Identify the strongest section of analysis in each section. Why is it effective?
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3. Identify a weak section of analysis. How can it be improved? Redraft the PEE chain you have chosen making the necessary improvements.
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4. Mark the essay overall according to the assessment criteria

Explanation – analysis & argument /20
Evidence - Use of examples /20
Use of terminology
(Including accuracy and spelling) /10

Total………………………………………… /50

5. Give the essay 2 stars and 2 wishes.







6. Compare and contrast the two conclusions. Top tip – Conclusions MUST relate to the representation. You could end it by summarising which technical code emerges as the most powerful and why. You should have commented on this in the main body of your essay.
Which conclusion is more effective and why?
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Storyboarding

Storyboarding from Vimeo Video School on Vimeo.

Chapter 2 - Storyboarding from Carleton Torpin on Vimeo.