Monday, 12 December 2011

Slumdog Millionaire Viral Trailer

A remixed viral trailer for the UK release of the Oscar-tipped Danny Boyle film 'Slumdog Millionaire', using only images and sounds from the film was produced by audiovisual artists Addictive TV.

Addictive TV was approached by French film company Pathe and filmmaker Boyle to create a mash-up video for 'Slumdog Millionaire' after giving similar treatments to previous blockbuster film releases such as 'Iron Man'.

Pathe, who also led viral-based marketing with the release of the Michel Gondry film 'Be Kind Rewind' last year, approached Addictive TV to help market 'Slumdog Millionaire' through online video sharing sites.

Graham Daniels, Addictive TV front man, said: "It's great Pathe are taking a lead in the independent film sector like this, and sharing our vision of film remixing.

"With our style of work, 'Slumdog Millionaire' is an amazing film to play with, it's so cinematic and evocative in both sound and picture, it's really colourful and vibrant, and with Danny Boyle known for his cutting edge approach to music and film, making this kind of remix for his movie seems like a natural fit."

Director Danny Boyle asked Addictive TV to create an alternative web trailer for "Slumdog Millionaire", by sampling sounds and images from the film and producing something entirely new made from only those audiovisual samples.

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